This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.shucru.com (the “Site”).
PERSONAL INFORMATION WE COLLECT
Our main goal in collecting personal information from you is to provide an efficient, personalized and satisfying experience. When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
Additionally, we may collect login and account information, including screen name, password and user ID, any personal details provided including gender, date of birth, as well as marketing preferences and any images, photos and videos uploaded by the user.
We also retain your purchase history at our Site.
When we refer to “Personal Information” in this Privacy Policy, we are referring about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- To help you resolve a problem or question you may have when you communicate with our consumer service department.
- Process customized orthotic orders by transmitting images you provide securely to our lab.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We will ask for your consent to send you marketing information. If you consent, we may use your Personal Information to send you marketing communications about similar Shucru products or services, where permitted by applicable law (unless you opt out).
SHARING YOUR PERSONAL INFORMATION
We only share your Personal Information with third parties as described in this Privacy Policy and only to help us use it for purposes listed above. For example, we use Shopify to power our online store–you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site–you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
We may employ other companies and individuals to perform certain functions on our behalf. Examples include, but are not limited to, fulfilling orders, delivering packages, sending postal mail and email, analyzing data, providing marketing assistance, providing search results and links, processing payments, providing customer service, storing data, and serving ads on our behalf. They have access to Personal Information needed to perform their functions, but may not use it for other purposes
We do not sell your personal data.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
TARGETED ADVERTISING
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
BING – https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
YOUR RIGHTS
You may have the right to request: (i) access to your Personal Information; (ii) an electronic copy of your Personal Information; (iii) correction of your Personal Information if it is incomplete or inaccurate; or (iii) deletion or restriction of your Personal Information in certain circumstances as provided by applicable law.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
MINORS
The Site is not intended for individuals under the age of 13. We do not knowingly collect personal information online from children under the age of 13
CHANGES
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
CONTACT US
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at questions@shucru.com or by mail using the details provided below:
Shucru, LLC.300 W 41ST STREET
STE 202A
MIAMI BEACH, FL 33140
